Discover & Define
The best outcome for your marketing technology project is to meet all your requirements effectively and efficiently. Being as clear as possible on your needs and future requirements is critical, yet often difficult when you’re so closely involved in the detail.
We can support the process of identifying all your requirements, carrying out the analysis of your existing data and technology landscape and asking the probing questions to uncover those needs not yet identified. We can also manage your stakeholders and organise the key needs of the project from marketing and campaign objectives, to timings, phasing and constraints.
Compare & Choose
We use our contacts, resources and industry data to select potential software and technology vendors who most closely meet your identified requirements.
We can lead your vendor selection process and ensure you get the most from software demos and obtain meaningful vendor proposals. Vendor sales people are ultimately sales focused, so our team acts as a welcomed intermediary, ensuring you have the time to concentrate on making the right decisions.
Our knowledge, experience and industry data helps you choose and procure the right technology at the right price. We’re able to introduce you to and help you select from prospective partners who offer the necessary expert implementation and outsourced services.
Design & Plan
Marketing technology projects can quickly become complex, so we create a blueprint that sets out how your chosen software apps integrate with each other and your existing infrastructure. We can also define how your people will use the system and what the project roadmap looks like.
We create a fit for purpose architecture, target operating model, project roadmap and functional designs so ensure your IT team, software vendors and partners are all working from one clear plan.
Steer & Coordinate
How will you keep your IT team, software vendor and partner on track and ensure they’re doing the right thing?
We support you with subject matter expertise to guide and steer key stakeholders on the journey including ongoing advice, reviews, evaluations and help in controlling project scope and delivery. We can help you carry out user acceptance and resolve potential problems.
Use & Optimise
Extracting value from the technology you already have isn’t always straightforward. We can support the process of migration and transition from platforms and providers, to mitigate risks and achieve the best possible continuity.
We can assess effectiveness and ensure your team is exploiting functionality in the technology to realise the capability and deliver high efficiency. We can facilitate coaching, training and help unblock problems and identify solutions.
Nissan Infiniti Europe
We supported the centralisation and automation of Nissan CRM and digital marketing systems across Europe.
WHAT WE ACHIEVED
- Achieved 30%+ reduction in pan-European marketing operations costs.
- Enabled a consistent customer journey across European markets.
- New automated multi-wave, multi-channel campaigns led to an uplift in conversion and retention.
Nick TuslerManaging Partner
Prior to conceiving Navigate Unlimited, Nick played a leading role in establishing and developing the highly successful Data division of Tullo Marshall Warren, a respected digital and direct marketing agency.
During this time Nick has enjoyed working for several major client brands, helping them to use data and technology to drive ground breaking intelligent marketing communications and customer experiences.
Darryl DelacroixConsulting Partner
With 20 years’ experience in CRM and marketing, Darryl started his career in business focused roles before specialising in solutions and marketing technology.
His mix of business and technical skills enabled him to lead a wide range of high profile consultancy and development projects spanning the automotive, FMCG, consumer electronics, travel, pharmaceutical and public sectors.
Chris BuckleyConsulting Partner
Chris has 18 years experience of working across the entire marketing technology and digital arena. His focus is on helping clients realise the transformative role of digital within their organisation and delivering excellent customer experience enabled through technology.
Chris has worked across multiple industry sectors including IBM, BBC, Aviva, Canon Europe, Sony Mobile, Unilever and Cancer Research.
Zeshan AliSolutions Consultant
Zesh has over 13 years’ experience with CRM marketing software and bespoke implementations. Application experience includes Adobe Marketing Cloud, IBM Campaign, Siebel and Apteco FastStats. He specialises in gathering marketing requirements, creating functional documentation and steering projects to ensure solutions meet the needs. Zesh works with our clients through the full project lifecycle.
Tariq KhanProgramme Consultant
Tariq has 16 years’ of digital management experience working at Financial Times & LBi before joining Tullo Marshall Warren as Head of Project Management.
A keen advocate of Agile ways of working, Tariq’s delivery experience has seen him successfully lead and consult on hundreds of projects and programmes for high profile clients including BBC, Deutsche Bank, HM Treasury, Nissan, Guardian and Unilever.
Rolff KrugerTechnical Consultant
A technologist and evangelist with a proven track record for successfully delivering technical solutions across a number of sectors.
Known as an innovative problem solver and solutions architect who draws on more than 15 years industry experience to help clients cut through the jargon and gain clarity on technical direction.
Jon NituanSolutions Consultant
His 15 years’ experience includes integration of multiple information systems into a consolidated marketing database; gathering requirements and developing data marts to support segmented based comms; developing Business Intelligence Suites helping clients understand their data; implementation and in-house support of 3rd party applications such as IBM Campaign, BusinessObjects, QAS Unify and FastStats.
Giuseppe CircelliContent Management Consultant
Giuseppe has 10 years’ experience in digital content management. This has included leading projects in 30 CMSs, 15 languages and for more than 50 brands.
With expertise across a diverse toolset, including leading proprietary solutions such as AEM, Tridion, CrownPeak and Salesforce, Giuseppe also consults for many high-profile clients, including the likes of Unilever, Sony, Infiniti, Diageo and Danone.
10 Great Pulteney Street
To find out how we can help you navigate your marketing technology initiative please call
020 7349 5694
For all other enquiries:
020 7751 5484